Blog
Notes on why visitors do (and do not) convert
Practical, specific advice on the things that actually move conversions: headlines, first impressions, CTAs, trust, and the gaps visitors notice that you cannot.
Why Visitors Leave Your Landing Page in 5 Seconds
Most visitors decide whether to stay within five seconds. Here are the five things they judge in that window, and how to fix them.
The 3-Second Headline Test: Does Your Homepage Pass?
Your headline is the most-read and most-skipped line on your site. Here is a fast test to see if it is doing its job.
Your CTA Button Works. But Does It Lead Somewhere?
A button that clicks is not the same as a button that converts. Here is how to audit where your CTAs actually lead.
"No Credit Card Required": How to Say It Without Scaring People Off
The phrase builds trust - right up until your signup flow appears to contradict it. Here is how to keep the promise honest.
Social Proof That Converts vs. Social Proof That Looks Fake
The wrong testimonial is worse than no testimonial. Here is what separates believable social proof from the kind that hurts you.
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