Compare / Microsoft Clarity
Free heatmaps & recordings
The short version
Pick Microsoft Clarity if you want free heatmaps and recordings of real traffic and are happy to interpret them yourself. Pick firsteyes AI if you want an instant verdict on why your page loses visitors, with the exact fixes written for you.
Microsoft Clarity is a genuinely excellent free tool: heatmaps, session recordings, and behavioral metrics at no cost. The trade-off is the same as any analytics platform - you install a script, wait for traffic, and then do the interpretation yourself.
firsteyes AI takes the opposite approach. It audits a single page from the outside in about 90 seconds and returns the diagnosis and the fix, without a script and without needing any traffic.
What Clarity is great at (and it is free)
Clarity gives you heatmaps, scroll depth, rage-click detection, and full session recordings without charging you a cent, backed by Microsoft. For a site with real traffic, it is one of the best free ways to see what visitors actually do. If budget is the constraint and you have traffic, install Clarity - it is excellent.
Where firsteyes AI is different
Clarity shows you the raw behavior; you still have to work out why it is happening and what to change. firsteyes skips to the answer: it tells you the headline is vague, the CTA leads nowhere, the form asks for too much and gives you the rewrite. It is the difference between a dashboard and a diagnosis.
And because firsteyes needs no script or traffic, it works the moment a page exists - or on a page you do not own. Clarity, by design, cannot.
Use both
The honest recommendation: install Clarity because it is free and great for watching live traffic, and run firsteyes when you want an instant, opinionated audit of a specific page and the exact fixes to ship. They answer different questions.
Choose firsteyes AI if
- ✓You want the fix, not just the data
- ✓Your page has little or no traffic
- ✓You want results in seconds, not after a week of recording
- ✓You want to audit a page you do not own
Choose Microsoft Clarity if
- ✓You want a free tool and you have traffic
- ✓You want continuous heatmaps and recordings
- ✓You are comfortable interpreting behavioral data yourself
firsteyes AI visits your page like a first-time visitor, clicks every CTA, and hands you a scored report with exact fixes in about 90 seconds.
Audit your site for freeFree scored preview. Full report with exact fixes is a one-time $12.